I planned to present this information using Xtranormal, a video making website that used to be free. However once I had made me video, I discovered that you now had to pay to publish them! So unfortunately, I've had to just write it into my blog instead.
The Long Tail Theory was written by Chris Anderson and is a description of how the internet has changed economics and consumption. The theory points out that the internet allows people to look for and share a wider variety of products meaning that people buy less of more. There is a much stronger demand for niche products now, thanks to the internet.
The Long tail theory applies to all aspects of media, including online news. Large national newspapers (and their respective websites) offer a little of something for everyone; they include many news stories in the hope that everyone will be able to find something they are interested in. The long tail theory suggests that these sort of sites could be 'dying out' and that if people are looking for a story on a particular topic (for example a certain celebrity) they are more likely to go to a niche online community (a forum or fan group of that celebrity) to find out about it then a national newspaper's website. However, it can also be argued that when a big news story breaks, people go to their favourite ‘long-established, brand name, general-topic’ news website to read about it, meaning that these sorts of sites still have a place on the web.
I used this website in my research: http://www.editorsweblog.org/analysis/2006/07/why_the_long_tail_wont_work_fo.php
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